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Applied Innovations is proud to support the Verified by Visa and MasterCard SecureCode Security, customer identification programs!

Both programs ensure customers that only they can use their credit cards and ensure merchants that transactions coming through their website are not fraudulent. Applied Innovations supports the program with our certified partner providers Cardinal Commerce.

This allows our merchants to do Verified by Visa (VBV) & MasterCard SecureCode (MSC) directly via our web site as well as through their own third party stand-alone software. The company's thin layer client has been gracefully integrated into all the API's for any developer to easily use them. Through a Cardinal Commerce account and your existing / new account, using the VBV and MSC program has never been easier!

How It Works

Visa and MasterCard have developed fraud protection for online merchants while protecting consumers at the same time. The cardholder can register their card online and assign a password to their card. When a cardholder actively enrolls their card and shops on a participating merchant website, they will be asked to enter their password. When the password is entered, that order cannot be charged back for any fraudulent reason.

If the cardholder is not enrolled, the transaction will continue as it normally would. Visa offers “zero-liability’ and still protects you on these transactions. Whereas MasterCard protects only on transactions when the password has been entered (fully authenticated). When the password is approved, the transaction has been fully authenticated, meaning you are guaranteed payment. If declined, the shopper will be asked to re-enter the password or to submit another form of payment.

Program Includes:

Guaranteed payment on all Visa consumer card transactions (credit and debit)

Guaranteed payment on fully authenticated MC (credit and debit)

Chargeback Blocking for all fraudulent and “I didn’t do it” chargebacks

All benefits apply to inter-national transactions for foreign issued cards and addresses

Dramatically reduced manual fraud screening efforts

Download Free Information:

Visa explains the benefits & features of the Verified by Visa program in the official letter released to merchants and acquirers.

The letter provides proof and assurance directly from Visa toward "complete" chargeback protection. Letter also answers any questions one may have regarding the program.


Click on the PDF File icon, to the left, to view the official Applied Innovations information guide about both the Verified by Visa and MasterCard SecureCode authentication methods.

Click on the PDF File icon, to the left, to view the official Visa information pamphlet for Verified by Visa. It outlines more detailed information on the program, its benefits and more.

Click on the PDF File icon, to the left, to view the official MasterCard information pamphlet for the MasterCard SecureCode program. It outlines the details and benefits to using SecureCode.

Lose the Liability, Sign Up Today! Click Here

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